Why Does Twitter Ruin My Video Quality?

Are you tired of uploading videos on Twitter, only to find out that the quality has been ruined? You are not alone.

Many users have reported that their videos lose their crispness and clarity once uploaded on the platform. In this article, we will explore why Twitter ruins video quality and what you can do to improve it.

Twitter Compression

One of the main reasons for poor video quality on Twitter is compression. Twitter compresses all videos that are uploaded onto its platform to reduce file size and save bandwidth. While this may seem like a good thing at first, it can result in a loss of quality.

When you upload a video on Twitter, the platform automatically compresses it using its own algorithm. This algorithm is designed to reduce the file size of your video by removing certain information that it deems unnecessary. This can result in pixelation, blurriness, and an overall reduction in video quality.

Video Format

Another reason why your videos may be losing quality on Twitter is due to the format in which they are uploaded. Twitter supports various formats such as MP4, MOV, AVI, etc., but not all formats are created equal when it comes to maintaining video quality.

For example, if you upload a video in the AVI format, Twitter may have difficulty compressing it due to its large file size. This can result in a longer upload time and lower quality output. It’s important to note that MP4 is the preferred format for uploading videos on Twitter as it offers a good balance between file size and video quality.

Resolution

The resolution of your video also plays a significant role in its overall quality on Twitter. If you upload a low-resolution video (e.g., 480p or lower), then the compression algorithm used by Twitter will have less information to work with. As a result, your video may appear pixelated or blurry.

To ensure that your videos look their best on Twitter, it’s recommended that you upload them in at least 720p resolution. This will give the compression algorithm more information to work with and result in a higher quality output.

Conclusion

In conclusion, Twitter ruins video quality due to compression, format issues, and low resolution. While there isn’t much you can do about the compression algorithm used by Twitter, there are steps you can take to improve the quality of your videos. By uploading your videos in MP4 format and at least 720p resolution, you can ensure that your videos look their best on Twitter.