Why Does Snapchat Ruin Video Quality?

Snapchat is a popular social media platform that allows users to share their lives through photos and videos. However, many users have noticed that the video quality on Snapchat is not up to par with other platforms. In this article, we will explore why Snapchat ruins video quality.


One of the main reasons why Snapchat ruins video quality is due to compression. When you upload a video to Snapchat, the app compresses it in order to make it easier to send and receive. This compression results in a loss of detail and clarity, which can make your videos look pixelated and blurry.


Another factor that can contribute to poor video quality on Snapchat is resolution. The app has specific requirements for the size and resolution of videos uploaded to the platform. If your video does not meet these requirements, it will be compressed even further, resulting in even worse quality.

Processing Power

The processing power of your device can also impact the quality of your Snapchat videos. If you have an older device or one with limited processing power, it may struggle to handle the demands of recording and uploading high-quality videos.

How to Improve Video Quality on Snapchat

While there is no way to completely avoid compression on Snapchat, there are some things you can do to improve the quality of your videos:

  • Record your videos in high resolution (at least 1080p) using your phone’s camera app before uploading them to Snapchat.
  • Avoid zooming in or using filters that add visual effects as these can degrade the quality further.
  • Ensure that you have good lighting when recording as this can greatly impact image clarity.
  • If possible, use a newer device with better processing power.

The Bottom Line

In conclusion, Snapchat ruins video quality due to compression, resolution, and processing power limitations. While there are some things you can do to improve the quality of your videos, it is important to understand that there will always be some level of degradation when uploading videos to the platform.