Why Does Snapchat Destroy Video Quality?

Snapchat is a social media platform that has taken the world by storm. It’s known for its unique filters, quick and easy sharing of photos and videos, and its disappearing content. However, one issue that many users have noticed is the poor video quality on Snapchat.

Videos taken on Snapchat tend to be grainy and pixelated, even when compared to videos taken on other social media platforms like Instagram or Facebook. So why does Snapchat destroy video quality? Let’s take a closer look.


One of the main reasons why Snapchat videos appear low-quality is compression. When you take a video on your phone, it’s typically saved in high definition (HD) format.

However, when you upload that video to Snapchat, it gets compressed to a lower resolution and bit rate in order to save space on the app’s servers. This means that the original HD quality is lost, resulting in a grainy and pixelated video.


Another reason why Snapchat videos may appear low-quality is due to processing. When you take a video on your phone’s camera app, the device processes the video before saving it to your camera roll.

This processing includes adjusting for lighting conditions, color temperature, and other factors that can affect the overall quality of the video. However, when you record a video directly within Snapchat, this processing doesn’t occur until after you’ve finished recording. This means that any adjustments made by your phone’s camera app aren’t carried over to the final product.


Snapchat is known for its wide variety of filters that can be applied to photos and videos. While these filters can add an element of fun to your content, they can also negatively impact video quality. Filters require additional processing power from your phone’s processor which can result in slower frame rates and lower overall quality.


In summary, Snapchat videos appear low-quality due to compression, processing, and filters. While these factors may be unavoidable due to the limitations of the app, there are some steps you can take to improve the quality of your videos. Firstly, try taking the video on your phone’s camera app and then uploading it to Snapchat instead of recording directly within the app.

This will allow your phone’s camera app to process the video before it gets compressed by Snapchat. Secondly, avoid using too many filters or adding too much text or stickers to your videos as this can negatively impact quality. By following these tips, you can create higher-quality content on Snapchat that will stand out from the rest.

  • Tip: If you’re sharing important video content that you want to preserve in high-quality, consider using a different social media platform like Instagram or YouTube where there is less compression and processing.