Why Does My Video Lose Quality on Twitter?

Have you ever uploaded a video to Twitter only to find that the quality is significantly lower than the original? You’re not alone. Many users have experienced this issue and wonder why it happens.

Why does my video lose quality on Twitter?

The answer lies in Twitter’s video compression algorithm. When you upload a video to Twitter, the platform automatically compresses it to reduce its file size. This is done to ensure that the video can be easily streamed and viewed by users with slower internet connections or limited data plans.

However, this compression process can cause the video to lose quality, especially if the original file was large or high-resolution. The more a video is compressed, the more it loses detail and sharpness, resulting in a decrease in overall quality.

How can I minimize quality loss?

While you cannot completely eliminate quality loss when uploading videos to Twitter, there are some steps you can take to minimize it:

1. Optimize your video for Twitter

Before uploading your video, make sure it’s optimized for Twitter’s compression algorithm.

This means keeping the file size as small as possible while maintaining good image and sound quality. You can use a free online tool like Handbrake or Adobe Media Encoder to compress your video before uploading it.

2. Use the right format

Twitter recommends using MP4 or MOV formats for videos uploaded to its platform. These formats are most compatible with their compression algorithm and will result in better quality videos.

3. Keep your aspect ratio in mind

Twitter supports aspect ratios of 1:2.39-2:39:1 for videos uploaded on its platform. Keeping this aspect ratio in mind while filming and editing your video will help maintain its quality when uploaded.

4. Avoid heavy color grading

Heavy color grading can also contribute to quality loss when uploading videos to Twitter. Try to keep your color grading minimal or use a professional tool like DaVinci Resolve for better results.


While video compression is necessary for Twitter to deliver videos smoothly, it can cause quality loss. However, by following the above tips and optimizing your video before uploading it, you can minimize this loss and ensure that your video looks as good as possible on the platform.