Why Does Instagram Story Reduce Video Quality?

Have you ever noticed that the videos you upload on Instagram stories are not as clear as the original ones? This is a common problem faced by many users, and it can be quite frustrating. In this article, we will explore why Instagram story reduces video quality and what you can do about it.

Why Does Instagram Story Reduce Video Quality?

1. Compression: When you upload a video to Instagram stories, the app compresses it to reduce its size. This compression leads to a loss in video quality.

2. Bandwidth: Instagram has to handle millions of uploads every day.

To ensure that their servers can handle this load, they have to limit the bandwidth allocated to each user. This means that when you upload a video, the app has to reduce its size to fit within this allocated bandwidth.

3. Resolution: Instagram stories have a maximum resolution of 1080 pixels by 1920 pixels. If your original video has a higher resolution than this, Instagram will automatically reduce its size to fit within the allowed resolution.

What Can You Do About It?

1. Optimize Your Video: Before uploading your video, you can optimize it for Instagram stories by reducing its resolution and bitrate. This will ensure that your video retains its quality even after compression. Use Third-Party Apps: There are various third-party apps available that allow you to edit and compress your videos before uploading them on Instagram stories. These apps offer more control over the compression settings and can help retain your video’s quality.

3. Film In Landscape Mode: When filming videos for Instagram stories, try filming in landscape mode instead of portrait mode. This will allow you to capture more content within the allowed resolution and reduce the need for excessive cropping or zooming.


Instagram story reduces video quality due to compression, bandwidth limitations, and resolution restrictions. You can optimize your videos, use third-party apps, or film in landscape mode to improve the quality of your videos on Instagram stories. By keeping these tips in mind, you can ensure that your videos look their best on this popular social media platform.