Why Can’t You Change the Video Quality on Netflix?

Are you wondering why you can’t change the video quality on Netflix? You’re not alone.

Many users have been puzzled by this limitation. In this article, we’ll explore the reasons behind it.

What is Video Quality?

Before we dive into the issue, let’s define what we mean by video quality. Video quality refers to the resolution, frame rate, and bit rate of a video. The higher these values are, the better the picture quality and smoother playback will be.

Why Can’t You Change Video Quality on Netflix?

Netflix has set its video quality to automatically adjust based on your internet speed. This means that if your internet connection is slow, Netflix will automatically reduce the video quality to avoid buffering and ensure smooth playback.

However, this also means that if you have a fast internet connection, you won’t be able to manually increase the video quality beyond what Netflix has already set for your specific plan.

How Does Netflix Determine Your Video Quality?

When you sign up for Netflix, you choose a plan based on your budget and preferences. Each plan comes with a specific video quality setting that cannot be changed.

For example, if you’re on a Basic plan ($8.99/month), your videos will stream in standard definition (SD). If you’re on a Standard plan ($13.99/month), your videos will stream in high definition (HD). And if you’re on a Premium plan ($17.99/month), your videos will stream in ultra-high definition (UHD).

It’s important to note that even if you have a Premium plan and a fast internet connection, not all content on Netflix is available in UHD. Some titles are only available in SD or HD.

Why Did Netflix Choose This Approach?

Netflix’s decision to automatically adjust video quality based on internet speed was made to provide the best viewing experience for all users. By doing so, they ensure that everyone can watch videos without buffering or interruptions.

Moreover, this approach helps to save on bandwidth costs. If everyone could manually increase their video quality to the maximum, it would put a strain on Netflix’s servers and increase their expenses.


In summary, you can’t change the video quality on Netflix because it’s automatically adjusted based on your internet speed and plan. While this may be frustrating for some users, it ensures that everyone has a smooth viewing experience and helps to keep Netflix’s costs down.

So, if you’re experiencing buffering or poor video quality, it might be time to upgrade your plan or check your internet speed. Happy streaming!