What’s the Best Video Quality for Instagram?

In the world of social media, Instagram has become one of the most popular platforms for sharing photos and videos. With over 1 billion active users, it’s no wonder that businesses and individuals alike are flocking to this platform to showcase their content. When it comes to video content, one of the most common questions is: what’s the best video quality for Instagram?

Understanding Instagram Video Requirements

Before we dive into the best video quality for Instagram, let’s first take a look at the platform’s video requirements. According to Instagram, videos must meet the following criteria:

– Length: Videos can be up to 60 seconds long. – Size: The maximum file size for videos is 4GB.

– Resolution: The recommended resolution is 1080 x 1080 pixels. – Aspect Ratio: The recommended aspect ratio is 1:1 (square), although vertical (4:5) and horizontal (16:9) are also supported.

Best Video Quality for Instagram

Now that we understand the requirements, let’s take a look at what constitutes as the best video quality for Instagram. Ideally, you want your videos to look crisp and clear without any pixelation or blurriness. This means shooting in high resolution and ensuring your video is properly compressed before uploading.


As mentioned above, the recommended resolution for Instagram videos is 1080 x 1080 pixels. However, you can also upload videos with a maximum resolution of 4K (3840 x 2160 pixels). Keep in mind that not all devices support resolutions higher than 1080p, so if your audience primarily views content on mobile devices, it may not make sense to upload in such high resolution.


While high resolution is important, you also need to ensure that your video is properly compressed before uploading. Compression helps reduce the file size of your video, making it easier to upload and stream. However, if you compress your video too much, it can result in a loss of quality.

When compressing your video, aim for a bitrate of 5-10 Mbps (megabits per second). This will ensure that your video looks good without taking too long to upload.

Aspect Ratio

As mentioned earlier, Instagram supports three different aspect ratios: square (1:1), vertical (4:5), and horizontal (16:9). The best aspect ratio for your video will depend on the type of content you’re sharing.

For example, if you’re sharing a tutorial or demo, a horizontal aspect ratio may work best so that viewers can see everything clearly. On the other hand, if you’re sharing a portrait-style video, a vertical aspect ratio may be more appropriate.


In conclusion, the best video quality for Instagram depends on several factors including resolution, compression, and aspect ratio. By following Instagram’s guidelines and optimizing your videos for high-quality viewing, you can ensure that your content stands out on this popular platform. So go ahead and experiment with different resolutions and aspect ratios to find what works best for your brand!