What Video Quality Is Good for Instagram?

Instagram has become one of the most popular social media platforms in recent years. With its focus on visual content, it’s no surprise that video has become an important part of the Instagram experience.

If you’re looking to post videos on Instagram, you may be wondering what video quality is good enough. In this article, we’ll explore what video quality works best for Instagram and how to optimize your videos for the platform.

The Basics of Instagram Video Quality

Firstly, it’s important to understand that Instagram supports a range of video formats. However, the maximum resolution for videos posted in the feed is 1080 pixels wide by 1350 pixels tall.

Videos posted to your Instagram story can be up to 1080 pixels wide. Additionally, videos must be between 3 and 60 seconds long with a maximum file size of 4GB.

While these are the technical requirements for posting videos on Instagram, it’s important to consider how your video will look in the context of the platform. With so many users scrolling through their feeds quickly, you need to make sure that your video grabs their attention and looks good even when viewed at a small size.

Optimizing Your Video for Instagram

To ensure that your video looks great on Instagram, there are a few things you can do:

1. Use High-Quality Footage

The first step to creating a great-looking video is to start with high-quality footage. Whether you’re shooting on a smartphone or using professional equipment, make sure that your footage is clear, well-lit, and in focus.

2. Edit Your Video with Care

Once you have your footage, it’s time to edit your video carefully. Consider adding captions or text overlays if necessary to help convey your message even when viewers have their sound turned off. Also try trimming unnecessary footage and using transitions to create a visually engaging final product.

3. Consider the Aspect Ratio

Keep in mind that Instagram’s maximum resolution is taller than it is wide, so you’ll need to consider the aspect ratio of your video when editing it. A 1:1 aspect ratio (square) is perfect for Instagram posts, while a 9:16 aspect ratio (portrait) works best for stories.

4. Export Your Video Correctly

When exporting your video, make sure that you’re using the correct settings for Instagram. For example, you’ll want to export your video at 1080 pixels wide by 1350 pixels tall if you’re posting to your feed. You can also use Instagram’s built-in editing tools to crop and adjust the framing of your video directly within the app.

The Bottom Line

So, what video quality is good for Instagram? Ultimately, it depends on the content of your video and how it fits into your overall social media strategy. However, by following these tips and guidelines, you can ensure that your videos look great on Instagram and help you reach more viewers than ever before.


In conclusion, optimizing your videos for Instagram involves more than just meeting technical requirements. You need to consider how your video will look in the context of the platform and make sure that it’s visually engaging enough to grab viewers’ attention as they scroll through their feeds. By following these tips and guidelines, you can create videos that look great on Instagram and help you connect with your audience in new ways.