What Video Quality Is Best for Facebook?

When it comes to sharing videos on Facebook, it’s important to consider the quality of the video. The video quality can greatly impact the user experience and engagement with your content. In this article, we’ll discuss what video quality is best for Facebook and how you can optimize your videos for the platform.

Understanding Video Resolution

Before we dive into the best video quality for Facebook, let’s first understand what video resolution is. Video resolution refers to the number of pixels in a video. The more pixels a video has, the higher its resolution and therefore, better its quality.

Video Resolution Types

There are several types of video resolutions available such as 720p, 1080p, 4K, etc. These numbers represent the number of vertical pixels in a video. For instance, 720p means that the video has 720 vertical pixels.

Best Video Quality for Facebook

Facebook supports various types of video resolutions but recommends using a minimum resolution of 720p. This is because most devices today support at least 720p and using anything lower may result in a pixelated or blurry video.

However, if you have access to higher-quality footage like 1080p or 4K, then it’s recommended to upload those versions instead as they will provide a much better viewing experience.

Optimizing Your Videos for Facebook

Apart from using high-quality footage, there are other ways you can optimize your videos for Facebook:

  • Video Length: Shorter videos tend to perform better on Facebook as people have shorter attention spans when scrolling through their feeds.
  • Captions: Adding captions to your videos can greatly improve engagement as it makes them more accessible to people who may be watching without sound.
  • Thumbnail Image: Choose an eye-catching thumbnail image that accurately represents your video content to encourage people to click and watch.
  • Video Format: Facebook supports various video formats such as MP4, MOV, AVI, etc. Make sure your videos are in one of these formats to ensure they can be uploaded without any issues.


In conclusion, when it comes to sharing videos on Facebook, it’s important to use the highest quality footage available. Facebook recommends a minimum resolution of 720p but using higher-quality footage like 1080p or 4K can greatly improve the user experience. Additionally, optimizing your videos with captions, a catchy thumbnail image, and choosing the right format can also help improve engagement and overall performance on the platform.