What Video Quality Does Instagram Use?

When it comes to uploading videos on Instagram, one of the most common questions that arise is – what video quality does Instagram use? It’s important to know the answer to this question if you want to produce high-quality content on the platform. In this article, we’ll take a closer look at the video quality that Instagram uses and how you can optimize your videos for the best viewing experience.

What Video Quality Does Instagram Use?

Instagram uses a variety of video formats, codecs, and bitrates to ensure that all videos uploaded on its platform are optimized for playback on different devices. However, there are certain guidelines that you need to follow in order to ensure that your videos look good on Instagram.

Video Format

Instagram supports a range of video formats including MP4 and MOV. However, it’s recommended that you use the MP4 format as it provides better compression and is more widely supported.


For best results, Instagram recommends using H.264 codec for your videos. This codec offers good compression without sacrificing quality, which is important when uploading videos on mobile networks.


Instagram supports both vertical and horizontal videos with aspect ratios ranging from 1:91:1 to 4:5. However, it’s recommended that you use a resolution of at least 1080 pixels in width to ensure that your videos look good on larger screens.


Instagram recommends using a bitrate of 3500 kbps for 1080p videos and 5000 kbps for 1440p videos. This ensures that your videos are compressed enough to be uploaded quickly but still maintain good quality.

  • TIP: If you’re unsure about what bitrate or resolution to use for your video, try uploading different versions of your video with various bitrates and resolutions to see which one looks best on Instagram.

Frame Rate

Instagram supports a range of frame rates including 24, 25, and 30 frames per second. However, it’s recommended that you use a frame rate of 30 fps for best results.


By following these guidelines, you can ensure that your videos are optimized for Instagram and look great on all devices. Remember to always test your videos before uploading them to Instagram to ensure that they look good and play smoothly. With the right video quality, you can create engaging content that resonates with your audience on Instagram.