Movies and tequila might seem like two completely unrelated topics, but in recent years, some celebrities have found a way to combine them. One such celebrity is the famous movie star George Clooney, who has his own brand of tequila called Casamigos.
The Birth of Casamigos
Casamigos was founded by George Clooney along with Rande Gerber and Mike Meldman back in 2013. The idea behind the brand was simple – create a tequila that the founders themselves would love to drink. The name “Casamigos” roughly translates to “house of friends,” which perfectly describes the vision behind the brand.
The Tequila-Making Process
The Casamigos tequila is made from 100% Blue Weber agave, which is grown in the highlands of Jalisco, Mexico. The agave plants are harvested by hand and then roasted in traditional brick ovens for 72 hours. This slow-roasting process helps to bring out the natural sweetness of the agave.
After roasting, the agave is crushed and then left to ferment for several days before being distilled twice in copper pot stills. The end result is a smooth and flavorful tequila that has won over many fans since its launch.
The Varieties of Casamigos
Casamigos offers three different varieties of tequila – Blanco, Reposado, and Anejo – each with its unique flavor profile.
- Blanco: This unaged tequila has a crisp and clean taste with hints of citrus and vanilla.
- Reposado: Aged for seven months in American white oak barrels, this tequila has a smooth and slightly woody flavor.
- Anejo: Aged for 14 months in American white oak barrels, this tequila has a rich and complex flavor with notes of caramel and chocolate.
Casamigos has come a long way since its launch in 2013. In 2017, the brand was acquired by Diageo – one of the world’s largest spirits companies – for a reported $1 billion. Despite the acquisition, George Clooney and Rande Gerber remain actively involved in the brand’s operations.
Casamigos has quickly become one of the most popular tequila brands on the market today. With its high-quality ingredients and unique flavor profile, it’s no wonder that it has won over so many fans. Whether you’re a tequila connoisseur or just looking to try something new, Casamigos is definitely worth checking out.