What Is White Balancing of a Video Camera?

White balancing is a term that is commonly used in photography and videography. It is a process of adjusting the colors in an image or video so that they appear natural and accurate.

The human eye has the ability to adjust to different lighting conditions, but cameras do not have that same capability. That’s why it’s important to white balance your video camera before recording. In this article, we will explore what white balancing of a video camera is and why it’s important.

What Is White Balancing?

White balancing refers to the adjustment of colors in an image or video to ensure that whites appear neutral or pure white, regardless of the lighting conditions. When you look at a white object under different lighting conditions, it may appear yellowish or bluish. This is because different light sources have different color temperatures which affect how objects are perceived by the human eye.

In videography, white balancing is the process of adjusting the color temperature of your camera to compensate for the color temperature of the light source in your scene. For example, if you are shooting indoors under artificial light, your camera may pick up a yellowish tint. By white balancing your camera, you can adjust for this yellowish hue so that whites appear pure white again.

Why Is White Balancing Important?

White balancing is important because it affects the overall quality of your video. If you don’t adjust for color temperature, your footage may look unnatural or unappealing. Skin tones may appear too reddish or too bluish, and other colors may appear washed out or oversaturated.

Properly white balancing your camera ensures that your footage looks natural and accurate, regardless of where you’re shooting or what lighting conditions you’re working with. This can make all the difference between amateur-looking footage and professional-quality work.

How Do You White Balance Your Video Camera?

There are a few different ways to white balance your video camera, depending on the type of camera you’re using and the lighting conditions you’re working with. Here are a few common methods:

  • Auto White Balance – Most modern cameras have an auto white balance setting that will automatically adjust for color temperature based on the lighting conditions. While this can be convenient, it’s not always accurate and may result in unnatural looking footage.
  • Preset White Balance – Many cameras also have preset white balance settings for different lighting conditions, such as daylight, cloudy, or tungsten lighting.

    These settings can be a good starting point but may need to be adjusted further depending on your specific situation.

  • Manual White Balance – The most accurate way to white balance your camera is to do it manually. This involves capturing a reference image of a pure white or neutral gray card under the same lighting conditions as your scene, and then using that reference image to set your camera’s color temperature manually.


White balancing is an important aspect of videography that should not be overlooked. By adjusting for the color temperature of your scene, you can ensure that your footage looks natural and accurate. Whether you’re shooting indoors or outdoors, under artificial or natural light, taking the time to properly white balance your camera will make all the difference in the quality of your final product.