What Is the Highest Quality Video for Facebook?

Facebook has become a prominent platform for video sharing, and with over 2.7 billion active monthly users, it’s no surprise that businesses and individuals alike are increasingly using the platform to share their video content. However, with so many different video formats available, it can be challenging to determine the highest quality video for Facebook. In this article, we’ll explore the different video formats that Facebook supports and suggest the best format to use on the platform.

Facebook Video Formats

Facebook supports a variety of video formats, including MP4, MOV, AVI, WMV, and FLV. However, not all of these formats are created equal when it comes to quality. The two most popular file types for videos on Facebook are MP4 and MOV.

MP4: This is a widely used file format for videos as it offers high-quality videos in smaller file sizes. It’s compatible with most devices and can be easily uploaded to Facebook.

MOV: This format is primarily used by Apple devices but can also be used for Windows devices. It offers high-quality videos with excellent compression rates.

The Best Video Quality for Facebook

When it comes to choosing the highest quality video format for Facebook, there are specific requirements that must be met:

  • Resolution: The recommended resolution is 1080p or higher.
  • Aspect Ratio: The aspect ratio should be between 16:9 (widescreen) and 9:16 (vertical).
  • Framerate: The recommended framerate is at least 30 fps (frames per second).
  • Bitrate: A minimum bitrate of 3 Mbps (megabits per second) is recommended.

It’s important to note that Facebook automatically compresses videos during the upload process. Therefore, it’s essential to ensure that the video quality is high enough to withstand compression.

Audio Quality

In addition to video quality, audio quality is also crucial for Facebook videos. The recommended audio format is AAC with a bitrate of at least 128 kbps (kilobits per second).


In summary, when it comes to the highest quality video for Facebook, it’s best to use MP4 or MOV formats with a resolution of 1080p or higher, an aspect ratio between 16:9 and 9:16, a framerate of at least 30 fps, and a minimum bitrate of 3 Mbps. Additionally, it’s important to pay attention to audio quality by using the AAC format with a bitrate of at least 128 kbps. By following these guidelines, you can ensure that your videos look and sound great on Facebook.