Are you a fan of scary movies? Do you love the adrenaline rush that comes with watching a spine-chilling horror flick?
If so, you might be curious about which movie in this genre has made the most money. In this article, we’ll explore the highest grossing scary movie of all time and take a look at what made it so successful.
The Movie: IT (2017)
Released in 2017, IT is a horror film based on the novel of the same name by Stephen King. The movie tells the story of a group of children in Derry, Maine who are terrorized by an evil entity that takes the form of Pennywise the Clown. The film was directed by Andy Muschietti and starred Bill Skarsgård as Pennywise.
IT was a critical and commercial success, receiving positive reviews from critics and earning over $700 million at the box office worldwide. It quickly became one of the most successful horror movies ever made, surpassing classics like The Exorcist and The Shining.
What Made IT So Successful?
There were several factors that contributed to IT’s success. First and foremost was its marketing campaign.
The studio behind the film released a series of terrifying trailers that generated buzz among horror fans. They also used social media to their advantage, creating viral marketing campaigns that spread like wildfire.
Another factor was its timing. IT was released in September 2017, just before Halloween season began, which helped draw audiences looking for a good scare. Additionally, it had relatively little competition in theaters at the time, which allowed it to dominate at the box office.
But perhaps the biggest reason for its success was its faithful adaptation of Stephen King’s novel. Fans of the book were eager to see how it would be translated onto the big screen and were pleased with what they saw. The film stayed true to King’s vision while also adding its own unique twists and turns.
The Future of Scary Movies
IT’s success has paved the way for more horror movies to be made and for studios to take risks with the genre. We’ve seen a resurgence of classic horror franchises like Halloween, as well as new, original films like A Quiet Place and Hereditary.
As technology continues to advance, we can expect even more terrifying and immersive horror experiences in the future. Virtual reality headsets could allow us to fully immerse ourselves in haunted houses or explore mysterious, abandoned buildings. The possibilities are endless.
In conclusion, IT is the highest grossing scary movie of all time, earning over $700 million at the box office worldwide. Its success can be attributed to its effective marketing campaign, timing of release, and faithful adaptation of Stephen King’s novel. As we look toward the future of horror movies, we can only imagine what terrifying experiences await us.