What Is the Best Video Quality Setting?

When it comes to video quality, there are a lot of factors to consider. The best video quality setting will depend on a number of different things, including the type of video you are creating, the platform you are publishing it on, and the capabilities of the devices your audience will be using to watch it. In this article, we’ll take a look at some of these factors and help you determine what the best video quality setting is for your specific needs.

Understanding Video Resolution

The first thing you need to understand when it comes to video quality is resolution. Resolution refers to the number of pixels that make up the image displayed on screen. The higher the resolution, the more detailed and clear the image will be.

There are several common resolutions used in video today:

  • SD (Standard Definition) – 720×480 pixels
  • HD (High Definition) – 1280×720 or 1920×1080 pixels
  • 4K Ultra HD – 3840×2160 pixels

Determining Your Video Quality Needs

The next step in determining the best video quality setting is understanding your needs as a content creator. Are you creating a high-end marketing video for a client? Or are you simply recording a quick tutorial for your YouTube channel?

If you’re creating a high-end marketing video that will be viewed on large screens or projectors, you’ll want to use a higher resolution like 4K Ultra HD. However, if you’re creating content for social media or online tutorials that will be viewed primarily on mobile devices, using a lower resolution like HD or even SD may be sufficient.

Consider Your Platform

Another important factor to consider when determining your video quality settings is your platform. Different platforms have different requirements and limitations when it comes to video quality.

For example, YouTube recommends using a resolution of at least 720p for videos, but also provides support for 4K Ultra HD. Facebook, on the other hand, recommends using a resolution of 1080p or lower.

It’s important to check the requirements and recommendations of the platform you’ll be publishing your video on before finalizing your video quality settings.

Device Capabilities

Finally, you’ll want to consider the capabilities of the devices your audience will be using to watch your video. If your audience will primarily be watching on newer smartphones or high-end computers, you can use higher resolutions without worrying about compatibility issues.

However, if your audience includes older devices or slower internet connections, you may need to use lower resolutions or compress your video file to ensure that it can be viewed smoothly.


Determining the best video quality setting is not a one-size-fits-all answer. It depends on several factors including resolution, platform requirements and recommendations and device capabilities. By considering these factors carefully, you can make an informed decision about what settings will work best for your specific needs and ensure that your video looks great no matter where it’s viewed.