What Is Motion Graphic in Video Editing?

Motion graphics are a vital aspect of video editing that can bring life to your videos. In this article, we’ll dive into what motion graphics are and how they can be used to create engaging video content.

What are Motion Graphics?

Motion graphics refer to animated graphic designs that are incorporated into videos and films. These designs can range from simple text animations to complex 3D models and special effects that bring a visual story to life. They’re often used in commercials, explainer videos, and even in movies.

Why use Motion Graphics?

Motion graphics are an essential tool for video editors as they can add depth and interest to a video. They can be used in various ways such as:

  • Explaining Complex Concepts: Motion graphics can help explain complex ideas or theories visually, making them easier for viewers to understand.
  • Creating Brand Identity: By using consistent motion graphics throughout your videos, you can create a strong brand identity for your business.
  • Making Videos More Engaging: Motion graphics can make your videos more engaging by adding visual interest.

The Process of Creating Motion Graphics

Creating motion graphics involves several steps, including:

Idea Generation

This is the first step in creating motion graphics. The idea generation phase involves brainstorming concepts and ideas for the animation.


Once you have an idea, the next step is to storyboard it. Storyboarding involves creating a visual representation of how the animation will flow.


After finalizing the storyboard, it’s time to design the actual animation. This phase involves creating all the necessary elements such as characters, backgrounds, and objects.


The animation phase is where all the elements are brought to life. This step involves adding movement, transitions, and effects to the elements.

Sound Design

The last step in the process is sound design. Adding sound effects, music, and voiceovers can make your motion graphics more engaging.


Motion graphics are an integral part of video editing that can take your videos to the next level. By using them creatively, you can explain complex concepts, create brand identity and make your videos more engaging. Understanding the process of creating motion graphics can help you appreciate the effort that goes into making them, and also inspire you to create your own animations.