What Is a Bumper in Video Editing?

When it comes to video editing, there are several terms that may be unfamiliar to beginners. One such term is “bumper.” In this article, we will take a closer look at what a bumper is and how it is used in video editing.

What Is a Bumper?

A bumper is a short clip or sequence that is typically used at the beginning or end of a video. Its purpose is to grab the audience’s attention and set the tone for the rest of the content. Think of it as an introduction or conclusion to your video.

Types of Bumpers

There are several types of bumpers that you can use in your videos:

  • Logo bumper: This type of bumper features your company’s logo prominently and helps to reinforce brand recognition.
  • Title bumper: A title bumper typically includes the name of the video, as well as any relevant information such as the date or location.
  • Promo bumper: A promo bumper highlights key points or features of your video and encourages viewers to watch.
  • Credit bumper: A credit bumper includes information about the production team, such as directors, editors, and actors.

How to Create a Bumper

Creating a bumper is relatively simple and can be done with most video editing software. Here are some steps you can follow:

  1. Decide on the type of bumper you want to create
  2. Gather any necessary assets such as logos, images, or music
  3. Create a new project in your editing software and import your assets
  4. Arrange your assets on the timeline in the order you want them to appear
  5. Add any transitions or effects you want to use
  6. Export your bumper as a separate file that can be easily inserted into your main video project

Tips for Using Bumpers Effectively

While bumpers can be a great way to enhance your videos, they should be used strategically. Here are some tips for using bumpers effectively:

  • Keep them short and sweet: A bumper should be no longer than a few seconds. Anything longer than that risks losing the audience’s attention.
  • Make them visually appealing: Use bold colors, interesting animations, and high-quality images or footage to make your bumpers stand out.
  • Use them consistently: If you decide to use bumpers in your videos, make sure to use them consistently throughout all of your content. This will help to reinforce your brand and create a cohesive look and feel.


Bumpers are a simple yet effective way to add polish and professionalism to your videos. By following the tips outlined in this article, you can create engaging and visually appealing bumpers that will keep your audience coming back for more.