How Do I Make My Video Quality Better on Instagram?

Are you tired of posting low-quality videos on Instagram? Do you want to stand out from the crowd with high-quality content?

If yes, then you are in the right place. In this article, we will discuss how you can improve your video quality on Instagram.

Why is Video Quality Important on Instagram?

Instagram is one of the most popular social media platforms, and it’s all about visuals. Whether it’s photos or videos, high-quality content always stands out. Poor video quality can make your content look unprofessional and unappealing, which can affect your engagement and reach.

Here are some tips to improve your video quality:

1. Use a High-Quality Camera

The first and foremost thing to consider when creating high-quality videos is using a good camera. While smartphones have decent cameras these days, they may not always provide the best results. If possible, use a DSLR camera or a mirrorless camera to shoot your videos for better clarity and sharpness.

2. Proper Lighting

Lighting plays an essential role in improving video quality. Ensure that your subject is well-lit, and there are no harsh shadows or glares in the background. Natural light is always the best option; however, if you are shooting indoors or at night, use artificial lighting such as softbox lights or ring lights to brighten up your subject.

3. Steady Shots

Shaky footage can ruin an otherwise good video. Use a tripod or stabilizer to keep your shots steady and smooth.

4. Edit Your Videos

Editing can significantly improve your video quality by enhancing colors, adjusting brightness and contrast levels, removing unwanted elements from the footage, and adding music or sound effects that complement your content. There are various software options available for editing such as Adobe Premiere Pro, Final Cut Pro, iMovie, etc.

5. Optimize Video Settings

Before uploading your video on Instagram, ensure that you have optimized its settings according to Instagram’s guidelines. The recommended video format is MP4 with H.264 codec and a maximum resolution of 1080p. Also, keep the aspect ratio in mind as Instagram supports square (1:1), portrait (4:5), and landscape (16:9) formats.

6. Add Captions/Subtitles

Adding captions or subtitles to your videos can make them more accessible and engaging for viewers who may not be able to hear the audio or understand the language. It also helps to increase engagement and reach as it makes your content more shareable.


Improving video quality requires some effort and investment but is well worth it in terms of engagement and reach on Instagram. By following these tips, you can create high-quality videos that stand out from the crowd and help you grow your following.