Does Instagram Lower Video Quality on Stories?

Instagram has become one of the most popular social media platforms in the world, with over 1 billion active users. One of its most beloved features is Instagram Stories, which allows users to share short videos and images that disappear after 24 hours.

However, many users have noticed that their Stories’ video quality appears to be lower than the original footage they captured. In this article, we’ll explore whether Instagram actually lowers video quality on Stories.

What is Video Compression?

To understand why your Instagram Stories’ video quality may seem lower than expected, it’s important to first understand what video compression is. Video compression is a process that reduces the size of a video file by removing some of its data. This process makes it easier and faster to upload and share videos on social media platforms like Instagram.

When we capture videos on our smartphones or cameras, they are often in high resolution and take up a lot of storage space. But when we upload them to social media platforms like Instagram, they need to be compressed so that they can be streamed seamlessly without buffering.

Does Instagram Lower Video Quality on Stories?

Now that we understand what video compression is let’s address the question – does Instagram actually lower video quality on Stories? The answer is yes – but only to an extent.

When you upload a video to your Instagram Story, the platform automatically compresses it to reduce its file size. This compression process can cause a slight reduction in video quality. However, this reduction isn’t very noticeable unless you’re comparing it directly with the original footage side by side.

Why Does It Happen?

The primary reason behind this reduction in quality is due to the nature of video compression itself. As we mentioned earlier, when a high-resolution video file is compressed, some data from it gets discarded or lost during the process. This means that some details from the original video are lost, resulting in a slightly lower quality video.

Moreover, Instagram has a limit on the size of videos that can be uploaded to Stories. So, to meet these requirements, the platform compresses the videos automatically.

What Can You Do To Maintain Video Quality?

If you want to maintain the highest possible video quality on Instagram Stories, there are a few things you can do. Firstly, make sure that you record your videos in high resolution. The higher the resolution of your original footage, the better quality it will retain after compression on Instagram.

Secondly, ensure that you don’t add any filters or effects to your video that may alter its quality. In addition to these tips, try not to zoom in or out too much while recording as this can also lead to pixelation and loss of detail.


In conclusion, Instagram does lower video quality on Stories but only minimally. This is due to the nature of video compression and the platform’s requirement for smaller file sizes. However, this reduction in quality is barely noticeable unless you compare it side by side with the original footage.

By following some simple tips like recording your videos in high resolution and avoiding effects or zooming while recording can help ensure that your Instagram Stories look as great as possible.